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Monday, November 15, 2010

E* Trade Wisecracking Baby

If you're like me, you pay a little more attention when new Geico and E*Trade wisecracking baby ads come on. In fact, there have been times when, sadly, they have been the best part of a Sunday afternoon of football - especially if you live in the Washington D.C. area.

Anyways, you may have wondered what filters through the mind of a financial planner type as he or she views the baby dissing the family dog for not warning that the parent was coming to take his laptop or tablet in his "timeout."

Well, maybe you didn't wonder; but anyways.

The financial planner is figuring how old the baby is. I'm guessing the baby is 3 years old. And, obviously, the baby is earning a lot for the commercial. If the baby opens up a Roth IRA and deposits $5,000 (you need at least $5,000 in income to do this) and can make 8%/year, then in 62 years the baby will have approximately $590,000 from this one investment. Think of doing this for 3 or more years and you see the possibilities.

What to invest in? Maybe buy 107 shares of EEM - the emerging markets ETF to begin with.

For those who have been living in a cave and haven't seen the E*Trade baby, here is a link.


  1. The Redskins took an absolute shellacking last night. I love the e-Trade commercials and the wise talking babies. But, sadly, most child stars and their don't plan for the future and end up crashing and burning as they enter adulthood.

  2. To wake up and see McNabb on the front page of the Post with a big smile after signing a humonguous contract after last night's debacle is torture. Thankfully I don't have season tickets. In fact, I think that's one of the mantras Zen Masters teach.