As they have demonstrated with unwavering consistency, kids are financially illiterate. Many parents understand that this puts them at the mercy of the shark-infested waters of the financial services industry and are seeking a remedy.
Here is a good article on "What Kids Should Know About Money At 9, 13, 18 and 23."
I would add that someone in the family should sit down with the "kid" when they get their first real job and carefully go over the benefits package, including insurance offerings, health insurance choices, and especially the company 401(k). At this point, carefully review the importance of exploiting the company match as well as saving and investing at a young age.
Bankrate offers a simple savings calculator that can show the value of saving at a young age.
Two books I recommend that can be read profitably by parent as well as budding careerist are:
I Will Teach You To Be Rich and Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School
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